About Warner Bros Media Research & Insights

Warner Bros. Media Research & Insights (WBMR&I) is one of the Entertainment Industry's premier media research operations, specializing in program, industry, consumer, and sales analysis. Our team of experts use the latest research technology and tools to deliver meaningful insights to our clients.

With offices in Burbank, CA and New York, NY, WBMR&I services a number of divisions within Warner Bros. including: Warner Bros. Domestic Television Distribution, Telepictures Productions, WB Media Sales, WB Digital Business Development, and the WB Corporate Television Group.

We are a key member of the Time Warner Research Council, collaborating with research groups and executives across Turner Broadcasting, HBO, DC Entertainment, and Time, Inc. as well as the Warner Bros. Theatrical and Home Entertainment divisions.

The group has been instrumental in the launches of a number of long-running hit syndicated series, including "The People's Court," "Extra," "The Ellen DeGeneres Show," and "TMZ." They have been involved in the launch of over 120 first-run and off-network properties including "Friends," "Two and a half Men" and "The Big Bang Theory."

WBMR&I runs the Warner Bros. Media Labs, a state-of-the-art media facility in Burbank and New York that allow "hands-on" testing with cutting-edge consumer electronics and distribution platforms. The Warner Bros. Media Lab is used to obtain consumer insights that inform content creators and studio management about engagement, adoption, and satisfaction.

5 media insights you need to know