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PROMAX: The 2012 Top 5 Media Insights You Need to Know… Or Perish
This deck was created for the PromaxBDA Research Committee and highlighted the top issues and changes facing media executives today. Delivering the latest insights on the "new TV channels" attendees learned about viewership trends across all screens and insights into optimizing creative and marketing in the world of social TV. Presented in conjunction with GKH Media, Google, Neilson, and YouTube. Originally presented June, 2012